Optimizing your website to boost its traffic is neither an easy task nor a rocket science. It is one of those tasks that require both creativity and hard-working. There are many factors that play a role in search engine rankings. Here are a few “on-site” optimization factors that are critical for better search engine rankings that could help you increase your chances of success.
To do well with your SEO strategy, you should have a solid framework to work through; this SEO framework should have the main 10 key elements in each and every SEO strategy, which are:
1. Keywords analysis = knowing your market
In any marketing activity, we should start with knowing the market. In Search engine optimization process, your ultimate goal is to deliver your marketing message to the clients.
How would you reach those clients, if they can’t find your website when they search your products and services?
Your message definitely need a medium to across to your clients, your online marketing plan will take care of this, which will start with knowing your market and keyword analysis.
Keywords analysis is the building block to any successful SEO, Which keywords your customer will use when searching your products and services, Keywords analysis works best through an extensive keyword exploration. Exploring the keywords that the researcher repeatedly searches for is one of the best techniques to do your research. One of the best tools that will help you in such exploration process is through Google keyword tool. https://adwords.google.com/select/KeywordToolExternal
2. Competitive analysis
After exploring the keywords and phrases that best express your products, services, and the benefits you give to your clients. The second step is to study the strength of your competitors, through following these three steps:
- Selecting the competitors to analyze
- Analyzing the competitors websites a. On-site (keywords, content) b. Off-site (backlinks, link building strategy)
- Investigating competitor SEO strategy.
- Competitive analysis is done through studying the websites that compete with you on such keywords, what is the strength of your competitor and how you would get a percentage of the current market shares through promoting your products and services.
Both Quality and quantity will enable search engines to better rank your website.
4. Link building
Link Building is to create inbound links to your website. This can be done through different ways; one of them is to post your articles with links back to your website in high quality article websites. The main advantage behind link building is the quality traffic generated from those incoming links.
5. Analysis and reporting
While implementing the SEO strategy, the last step will be analyzing the process itself. We need to analyze the online marketing generated traffic, check the quality of that traffic generated and check the website organic search rank.
6. The Title Tag
The title tag plays one of the most important roles in search results at Google, and is almost always the heading Google chooses for each of its listings. Placement of your target phrase is best used near the start of the tag and repeated again in the middle or near the end. For best results each page on your site should have a totally unique title tag.
7. Meta Description Tag
The Meta Description tag is still occasionally used by Google as the description which appears in the search results themselves. Adding your keyword/s at the beginning of the description can help to attract a new visitor.
8. Meta Keyword Tag
When it comes to Google this tag is not really considered that much, and won´t influence your rankings too much. But still needs to be there for other Search Engines and it is best to keep it clean. When adding keywords to this tag, do not SPAM it, just add enough relative keywords that relate to the content of your page.
9. Heading Tags
Placement of target phrases within heading tags helps to establish the importance of those given phrases. Only place target phrases within a heading tag if it makes sense to do so, and don´t flood a page with numerous tags.
10. Image Alt Text
While image alt text still plays a minor role, its biggest part is within the use of image based navigation. If you have an image linked to another page, the alt text will be attributed much the same way as standard link anchor text is.
Continuous reporting for the SEO strategy is required to reach the main goal of quality traffic and improved conversion rate.